i3 - inventive ideation to innovate

i3 is - 

  • A fluid way to solve business problems

  • An innovation tool

  • A way to get a creative leap 

  • A problem-solving best practice

Innovate online or offline with i3 , lets innovate

Why the need for a new method


The world is now divided into two distinct categories, BC & AC (Before and After Corona). As a business leader, you are trying to grapple with the dynamism in the AC era. In our opinion, here are some key facets of this era:

  • Every possible element is in flux -  Customer expectations, Business and Regulatory ecosystem are evolving at a very rapid pace

  • There are no precedents to learn from - The world was never as interconnected and hence the implications are global, what happens in NYC impacts Businesses in Hi-tech City, Hyderabad

  • Traditional frameworks / methodologies of ideation are not of much help today

  • As a Business Leader you want your team and organization to be agile (in thought) and nimble in execution

  • Fail fast is good but can be expensive proposition

i3 can help here - with best practices curated from best of the breed methods, for their suitability to - "making innovation less hard"

"Innovation has nothing to do with R&D dollars - when Apple came up with Mac, IBM was spending at least 100 times more. It's not about the money. 

Innovation is about  the people you have, how you are led & how much you get "it". - Steve Jobs

What's the i3 innovation framework


I3 is based on best practices 


To find the right problem to solve

  • Design Thinking - a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

  • Six Sigma – Data based method to find and confirm the problem/s and root causes


To solve the problem rightly

  • ideaTRIZe - TRIZ  (theory of inventive problem solving) identifies 40 inventive principles which were derived after study of 200K patents and patterns thus identified. i3 bases the ideation session on practical adaptation of these principles and other methods to get the creative leap. More about TRIZ can be read from The TRIZ journal

  • Project & Program Management 

To scale the idea

  • i3 finds inspiration from Lean Startup methods & Change Management methods to ensure scaling of market validated ideas

& of course

  • Study and practice of several brainstorming methods.

i3 is a systematic, fluid way to find the right problems and then solve them rightly –

helping businesses achieve their strategy.

The framework starts by finding a "valuable" problem - using Lean Six Sigma and/ or design thinking methods. 

Then a cross-functional team gets together to use i3 tools and come up with ideas taking the path of "most resistance"

Team deals with initial contradictions, challenges, in the work shop itself and comes up with a project plan. 

Once the idea is validated by the real customers in use - then the team scales it 


Where can this framework be utilised 

If you are looking for innovation in

  • Current products & processes - Operations, Production, Sales, HR etc

  • New Product Development

  • New projects for self or client

We customize all workshops – to ensure the outcome is achieved

How does this work 


We have designed a workshop that delivers viable and feasible innovative ideas that meet customer requirements, in a short span of time

i3 timeline.png

Pre-work – We work with you and team understand the context – the world in which problem exists and identify the right mix for the team and do initial interaction.

Arrive at a problem/ opportunity statement

Upon requirement:

  • “user” interaction could be done

  • Data analytics

In the workshop: A cross functional team gets together to


(1) Understand

  • agree the problem and the world in which it exists

  • agree on why process/product exists

  • find the most useful function & the ideal final result

(2) Ideate

  • manipulate of components / process parts thru guided brainstorming

  • Prioritise

(3) Validate

  • check for viability

  • check for feasibility

  • list benefits

  • list challenges

  • Update

(4) Plan

  • Plan for deployment 30-60-90 days

Post Workshop

  • Team proceeds with deployment and continues to use the framework to make changes on the spot

  • We can either assign a competent project manager from our team to ensure implementation, while our innovation experts provide overall supervisions

  • We can do an audit of progress and quality of deployment, at regular intervals and suggest changes as required

i3 Elements

innovation elements

We have developed i3 as a complete framework - with its own of distinct elements that we believe in the fulfilment of i3's vision  of "thriving innovation" by "Making innovation less hard"

"Innovation is turning an idea into a solution that adds value from a customer's perspective"

i3 ideation tools

The i3 tools have emerged from an amalgamation of Triz – 40 principles of inventive problem solving, Lean tools and the experience of solving business problems on the ground for 20 years.


Each tool has its relevance in specific type of problem. Our experts pick the right tool and challenge questions within to work with in the workshop.


We start with determining the most useful function of the “process” or “product”

innovation tools

Break: The tool starts by breaking the process/ product – down to relevant number of parts/ steps and then using the challenge questions. The challenge questions – push the participants to think within the box – to find innovations, that reveal themselves thru the parts/ steps.

Examples – ATM (no need for bank), exercise cycle (it’s not a mode of transport)


Change: This tool pushes the boundaries to change the way we are looking at the problem/process

Examples - Add an intangible (Cola ads, specially sprite), make uniform more non-uniform (you tube/ Netflix recommendations)


Manage: Effects of the product or process or environment should be pre-understood and managed accordingly… basically know the possibilities and manage them accordingly. This tool has challenge questions that review communication and decision channels

Examples - Google/ FB – sell your data to advertisers (in an aggregated form) – but also let you control which ads you see.

i3 Principles

Principles of i3, provide a guiding boundary within which the method works.


Valuable Problem – Problem framing matters, you could say – how to solve the traffic problem or how to solve the transportation problem – both will get you very different answers.

Our experts take longer in the problem space to find out and agree on the problem statement


Most resistance – human minds are programmed to take the path of least resistance. When watching TV/ Netflix – one often gravitates towards your standard genres (news, murder, romance …..).

In i3 we want to follow the path of most resistance, throw in conflicts too – because our belief is that’s when innovation happens.


Leap Change – As organizations grow, they need to leap to the next growth curve – innovation could become the wind beneath the wings.

Our facilitators, work with the participants to find suitable leap change ideas

innovation leap

i3 element - Project Management

Many ideas don’t see light of the day, sometimes even after being awarded the best idea.

One of the reasons in lack of implementation drive – commitment, communication & integration.

I3 ensures that high level implementation plan is carved out in the workshop with owners.


Our experts ensure that this commitment gathered utilized with communication to relevant stakeholders and then integration of the work plan with goings on in the organization.


Sometimes the path taken is of “peripheral innovation” where the communication & integration in the early stages are reduced and as the idea matures it is integrated with current processes in the organization as required

"Creativity is thinking of something new

Innovation is implementation of something new"

i3 element - Organisation Culture

For innovation to be embedded in the organization – it needs to be owned, be visible and should become a part of the common language.


I3 helps in paving the way for an innovation culture through extensive change management exercise after success of a few workshops.

The initiatives, involve trainings, workshops, visual management and metrics.