Design Thinking to solve business problems
Design Thinking is a way to explore alternatives and test new ideas directly to be able to survive disruption and stay market relevant.
It brings in the user’s perspective to the value proposition to create offerings that are feasible & viable.
Design thinking the term got coined in 2012 – however companies large and small, before this also have adopted this approach, have chosen to be design lead. Some of the prominent names are – Apple, IBM, Intuit, AirBnB, Coca-Cola, P&G, Starbucks …
In today's digital world – the customer has become powerful …and yes more power to them … in turn it has become imperative for each business to connect with the users through activities that allow them to understand what the customers really want.
Businesses have been using various methodologies to ensure their product or service meets the customers’ expectation, key among them are Lean, Six Sigma, Agile etc. Design Thinking is not “another methodology”, it’s an additive method that can help your enterprise better align with evolving customer needs. Design thinking doesn’t need to replace other methods.
That’s what we at EasyProblemSolving (EPS) are harnessing and bringing to you our EPS Design Thinking Sprint
Lets "Pause" together
Collaborative teams that empathize, innovate for happy users
EPS Design Thinking Sprint
Our sprint is a framework for teams to understand & deliver solutions that are desirable, feasible & viable.
We start with an interdisciplinary team, focus them on user desirable outcomes & the right mindset to ensure desirable, feasible and viable solutions.
We have combined design thinking, with other problem-solving methods, to bring a practical 3-day sprint.
At the end of this sprint – the team comes out with a plan to execute innovative solutions, this multi-disciplinary team is already aligned – as they are part of the solution.
What's the framework
Instead of jumping to solution space, Pause, look back, think outside in, once you understand the user, reframe the problem. Then ideate collaboratively, align to the future as a team, test your ideas, fail fast – if it works, execute it well and deliver the future.
How does this work
The method is designed to be quick, it can deliver 3 days at a stretch or 5-7 days intermittent cycle of in room and real-world work
Where can this framework be utilised
1.Solve a complex problem/ challenge
2.Generate disrupting ideas
3.At the start of a project/ transition
Design Thinking for Startups
Startups are a leap of faith, faith that my business idea solves problem/s for the target market & market is willing to pay for it.
Many of these leaps of faith land fair & square at the desired target, however a majority don’t.
A quick study of reasons for failure to land points out that – the problem was not validated; the solution wasn’t accepted are the topmost reasons.
We believe that using design thinking early in the process – can improve the probability of success. Yeah! probability – it’s still a leap of faith
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Einstein
GOAL OF A STARTUP:
“Is to figure out the right thing to build – the thing that customers want & are willing to pay for – as quickly as possible”
Eric Ries - Lean Startup.
Key is to figure out what the customer really wants – NOT – what they say they want or what we think they should want
How does one find out – “what they really want” ... well design thinking can help in
Problem Validation (read more details here)
Prototyping & testing