EasyProblemSolving
What is ideaTRIZe®
The Challenge of Fresh Thinking
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Many organizations struggle with generating fresh ideas—whether in business strategy, innovation, or problem-solving.
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Brainstorming sessions often result in repeated concepts, lack structure, and fail to deliver real breakthroughs.
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The best solutions are often within reach—we just need a structured way to unlock them.
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ideaTRIZe® helps by guiding teams to generate better ideas, faster using structured problem-solving principles.
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Data Insight: 84% of executives believe innovation is critical to growth, yet only 6% are satisfied with their innovation performance. Structured ideation models improve innovation success rates by 20%, reducing wasted R&D resources.
What is ideaTRIZe®?
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ideaTRIZe® is a structured ideation methodology that helps organizations generate better ideas, faster using inventive problem-solving principles.
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It merges TRIZ principles, Lean methodologies, and real-world insights to create a powerful system for high-impact idea generation.
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Unlike traditional brainstorming, ideaTRIZe® systematically guides teams through challenge-driven thinking for practical, scalable solutions.
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Inspired by the 40 principles of TRIZ, ideaTRIZe® refines the framework for service-based industries and operational challenges, making innovation easier and more accessible.
Better Ideas, Faster
Why ideaTRIZe® Works?
ideaTRIZe® is not just another ideation method—it’s a proven system for structured, high-impact innovation.
✔ Precision in Problem-Solving – Identifies the root challenge first to ensure ideas align with business needs.
✔ Structured Ideation, Not Guesswork – Uses challenge questions and TRIZ-based methodologies to guide innovation.
✔ Cross-Industry Flexibility – Works across business strategy, product design, marketing, and AI-driven personalization.
✔ Breakthrough Thinking vs Incremental Ideas – Pushes for bold, disruptive solutions rather than minor improvements.
✔ Proven Impact & Measurable Results – Companies using structured ideation models report a 46% increase in idea implementation rates compared to traditional brainstorming. (Journal of Creative Behavior, 2021)
The ideaTRIZe® Method
Step 1 – Identify the Type of Problem You Are Trying to Solve
Not all challenges require the same approach—misdiagnosing a problem leads to ineffective solutions. ideaTRIZe® classifies problems into three categories:
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BREAK → Process challenges (e.g., efficiency improvement, workflow optimization).
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CHANGE → Experience challenges (e.g., customer interactions, reinventing strategy).
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MANAGE → Predictability challenges (e.g., communication flows, scaling operations).
Step 2 – Ask Challenge Questions to Unlock Better Ideas
Ideas emerge from strong cognitive triggers. Structured challenge questions ensure deeper exploration and breakthrough solutions.
Weak stimuli → Surface-level, obvious ideas.
Strong stimuli → Deep insights, disruptive innovations.
ideaTRIZe® customizes challenge questions for each problem type, some examples are below:
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BREAK → How might we eliminate steps, optimize processes, or improve efficiency?
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CHANGE → How might we transform the experience by shifting perspectives?
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MANAGE → How might we anticipate outcomes and manage unpredictability?
When to use ideaTRIZe®?
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Business Strategy → Driving innovation in strategic planning.
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Product Development → Redesigning offerings for scalability and adaptability.
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Marketing & Consumer Behavior → Reframing brand perception and engagement.
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Process Optimization → Enhancing efficiency and eliminating bottlenecks.
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Decision-Making & AI Personalization → Structuring insights for smarter execution.
