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What is ideaTRIZe® 

The Challenge of Fresh Thinking

Many organizations struggle with generating fresh ideas—whether in business strategy, innovation, or problem-solving.

Traditional brainstorming sessions often result in repeated concepts, lack structure, and fail to deliver real breakthroughs.

But the best solutions are often within reach—we just need a structured way to unlock them.

That’s where ideaTRIZe® challenge questions come in.

What are ideaTRIZe® challenge questions?
ideaTRIZe® uses structured ideation prompts designed to trigger fresh thinking and breakthrough insights.
Each question challenges assumptions, reframes problems, and activates high-impact innovation in business, operations, and strategy.

Example:

Instead of asking “How can we improve efficiency?”, use the challenge question:
"How might we eliminate redundant approvals to speed up decision-making?" → This activates structured ideation, not guesswork.

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What is ideaTRIZe®?

  • ideaTRIZe® is a structured ideation methodology that helps organizations generate better ideas, faster using inventive problem-solving principles (TRIZ).

  • Inspired by TRIZ & Lean Methodologies:

    • Adapts TRIZ’s 40 principles for service-based industries and operational challenges.

    • Incorporates Lean thinking to drive efficiency and practical innovation.

  • Unlike Traditional Brainstorming:

    • Systematically guides teams through challenge-driven thinking for practical scalable solutions.

  • Proven effectiveness: Organizations using structured ideation models report a 46% higher idea implementation rate compared to traditional brainstorming. (Journal of Creative Behavior, 2021)​

better ideas faster

Better Ideas, Faster

Why ideaTRIZe® Works?

ideaTRIZe® is not just another ideation method—it’s a proven system for structured, high-impact innovation.

✔ Precision in Problem-Solving – Identifies the root challenge first to ensure ideas align with business needs.

✔ Structured Ideation, Not Guesswork – Uses challenge questions and TRIZ-based methodologies to guide innovation.

✔ Cross-Industry Flexibility – Works across business strategy, product design, marketing, and AI-driven personalization.

✔ Breakthrough Thinking vs Incremental Ideas – Pushes for bold, disruptive solutions rather than minor improvements.

✔ Proven Impact & Measurable Results –

  • Companies using structured ideation report a 20% higher innovation success rate, reducing wasted R&D resources.​​

Better ideas, faster—start your structured ideation today!

The ideaTRIZe® Method

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​Step 1 – Identify the Type of Problem You Are Trying to Solve
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Not all challenges require the same approach—misdiagnosing a problem leads to ineffective solutions. Every innovation challenge falls into one of three categories—BREAK, CHANGE, or MANAGE—which determine the best ideation path and helps you find the right challenge questions.

ideaTRIZe® classifies problems into three categories:

  • BREAK → Process challenges (e.g., efficiency improvement, workflow optimization).

  • CHANGE → Experience challenges (e.g., customer interactions, reinventing strategy).

  • MANAGE → Predictability challenges (e.g., communication flows, scaling operations).

 

Step 2 – Ask Challenge Questions to Unlock Better Ideas

Ideas emerge from strong cognitive triggers. Structured challenge questions ensure deeper exploration and breakthrough solutions.

Weak stimuli → Surface-level, obvious ideas.
Strong stimuli → Deep insights, disruptive innovations.

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ideaTRIZe® customizes challenge questions for each problem type, some examples are below:

  • BREAK → How might we eliminate steps, optimize processes, or improve efficiency?

  • CHANGE → How might we transform the experience by shifting perspectives?

  • MANAGE → How might we anticipate outcomes and manage unpredictability?

When to use ideaTRIZe®?

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  • Business Strategy → Driving innovation in strategic planning.

  • Product Development → Redesigning offerings for scalability and adaptability.

  • Marketing & Consumer Behavior → Reframing brand perception and engagement.

  • Process Optimization → Enhancing efficiency and eliminating bottlenecks.

  • Decision-Making & AI Personalization → Structuring insights for smarter execution.

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