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innovation is required to stay relevant

The term in play these days is the "new normal" - the environment will be VUCA - Volatile, Uncertain, Complex & Ambiguous for foreseeable future.


What was relevant yesterday, today and tomorrow is innovation.


Innovation is coming up with a new way of doing things, implementing it and then scaling it.


Innovation has never been easy

(1) it starts with a problem - a problem that is valuable - means if solved, enough customers are willing to pay for it

(2) you then gain an insight - find a new pattern, a new connection, a contradiction

(3) Then comes the solution - a unique way to solve it

and (4) then scaling the solution to serve a large population.


Neither of the 4 steps are easy - many a time, one or other is missed.


This is where our unique framework - i3 can help. i3 - inventive ideation to innovate

is a systematic, fluid way to find the right problems and then solve them rightly –

helping businesses achieve their strategy.



i3's mission is to make innovation less hard.




Check out more about i3 - here


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